RESEARCH FAIR TRADE
UK sales of products carrying the FAIRTRADE Mark in 2010 reached an estimated retail value value of £1.17bn, up on 2009 by 40%.
Every day in the UK, we are now consuming some 9.3 million cups of Fairtrade tea, 6.4 million cups of Fairtrade coffee, 2.3 million chocolate bars, 530,000 cups of Fairtrade drinking chocolate and 3.1 million Fairtrade bananas.
The number of producer groups selling into the UK Fairtrade market increased from 496 to 560 between 2009 and 2010. Some 39% of the individuals in these groups are from Least Developed Countries.
The growth of Fair Trade has prompted commentators and academics to ask the following questions:
How has the politics of consumption shaped the alternative trading ideals of the Fair Trade movement?
What are the implications of a strategy that is 'in and against the market'?
Is the rapid expansion of Fairtrade sales undermining its founding values?
On what basis can Fairtrade certification justify its legitimacy?
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