RESEARCH FAIR TRADE
UK sales of products carrying the FAIRTRADE Mark in 2012 reached an estimated retail value value of £1.57bn, up on 2011 by 19%.
People in the UK drank 2 bn cups of Fairtrade coffee, ate 1.3 bn bananas and drank 3.2 bn cups of tea in 2012.
78% of people in the UK say that recognise the FAIRTRADE Mark (source: TNS 2012).
80% of people say it is important that companies contribute to poverty reduction (source: Globescan 2011).
The growth of Fair Trade has prompted commentators and academics to ask the following questions:
How has the politics of consumption shaped the alternative trading ideals of the Fair Trade movement?
What are the implications of a strategy that is 'in and against the market'?
Is the rapid expansion of Fairtrade sales undermining its founding values?
How can the Fairtrade Pioneers maintain their market position?
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