RESEARCH FAIR TRADE
UK sales of products carrying the FAIRTRADE Mark in 2011 reached an estimated retail value value of £1.32bn, up on 2010 by 12%.
Although the increase in sales is lower than 2010's 40% rise, Fairtrade continues to perform strongly despite tough economic times which saw the UK's GDP grow at just 0.8% in 2011.
Sales of cocoa products such as chocolate bars carrying the Fairtrade mark grew by a third (34%) in 2011, while sugar sales increased by more than a fifth (21%).
The growth of Fair Trade has prompted commentators and academics to ask the following questions:
How has the politics of consumption shaped the alternative trading ideals of the Fair Trade movement?
What are the implications of a strategy that is 'in and against the market'?
Is the rapid expansion of Fairtrade sales undermining its founding values?
How can the Fairtrade Pioneers maintain their market position?
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