The estimated retail value of sales of Fairtrade products were £1.67 billion in 2014, down 3.7% year-on-year.
Sales of bananas, which were the focus of the Fairtrade Foundation’s Make Bananas Fair campaign, grew 3% by volume. Sales of coffee, the focus of Fairtrade’s Great British Fairness Debate campaign, increased 2% by volume. Fairtrade tea and Fairtrade cocoa sales fell slightly, by 1% and 2% respectively.
78% of people in the UK say that recognise the FAIRTRADE Mark (source: TNS 2012).
80% of people say it is important that companies contribute to poverty reduction (source: Globescan 2011).
The growth of Fair Trade has prompted commentators and academics to ask the following questions:
How has the politics of consumption shaped the alternative trading ideals of the Fair Trade movement?
What are the implications of a strategy that is 'in and against the market'?
Is the rapid expansion of Fairtrade sales undermining its founding values?
How can the Fairtrade pioneers maintain their market position?