The growth of Fair Trade has prompted commentators and academics to ask the following questions:

 

  • How has the politics of consumption shaped the alternative trading ideals of the Fair Trade movement?

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      • What are the implications of a strategy that is 'in and against the market'?

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          • Is the rapid expansion of Fairtrade sales undermining its founding values?

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              • How can the Fairtrade pioneers maintain their market position?

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